The Australian Competition and Consumer Commission (ACCC) is an independent authority that promotes competition and honesty between businesses and consumers. The ACCC's primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws administered under the Competition and Consumer Act 2010.
Under this Act, the ACCC's role is to:
- inform and educate businesses about their responsibilities under the Act when making monetary claims, including providing guidance
- raise awareness amongst consumers about their rights under the Act, and
- investigate and, where appropriate, take action against businesses who engage in practices that contravene the Act.
Visit the ACCC's website for more information on their role in markets.
If you identify a potentially misleading claim about unit or certificate pricing please report the business who made the claim to the ACCC on 1300 302 502.