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Advertising and market research

 

Section 311A of the Commonwealth Electoral Act 1918 requires agencies to report on expenditure to advertising agencies, market research organisations, polling organisations, direct mail organisations and media advertising organisations. Expenditures of less than $12,100 are not required to be reported for 2012–13.

Table 5.1 provides the particulars of all expenditure greater than $12,100 (inclusive of GST) made by the Clean Energy Regulator to such organisations in 2012–13.

Table 5.1: Payments to advertising and market research agencies
Agency Type of agency Service $
Adcorp Advertising agency Advertising industry briefing sessions 14,586
Adcorp Advertising agency Advertising the Auction and Payment Solution tender 40,119
Adcorp Advertising agency Advertising for Jobs and Competitiveness Program applications (rounds one and two) 37,690
Hall and Partners (Open Mind) Market research agency Client communications survey and website user testing 54,368

During the reporting period, the Clean Energy Regulator did not conduct any advertising campaigns.

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