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Advertising and market research

 

Under section 311A of the Commonwealth Electoral Act 1918, the Clean Energy Regulator is required to report annually on payments made for the services of:

  • advertising agencies (creative agencies that develop advertising campaigns)
  • market research organisations
  • polling organisations
  • direct mail organisations
  • media advertising organisations (master advertising agencies that place government advertising in the media).

Table 5.2 details all payments greater than $11 900 (inclusive of GST) made by the Clean Energy Regulator to purchase such services in 2011–12.

Table 5.2: Payments to advertising and market research agencies in 2011–12

VendorServiceCost ($)
Zoo AdvertisingaProviding brand and identity materials132 710
Adcorp Australia LimitedPlacing recruitment advertising16 043

aContract was signed by the Department of Climate Change and Energy Efficiency and transferred to the Clean Energy Regulator on 2 April 2012.

Note: All figures include GST.

During the reporting period, the Clean Energy Regulator did not conduct any advertising campaigns.

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